Discounts 101

Discounts provides numerous options for you to offer reduced prices, waived fees, and add-ons with your products, while also setting qualifiers & limitations. You can even create or add your own codes. The 'Buy X, Get Y free' discount type will allow you to provide free products with the purchase of other items in your customers cart.

• Make sure you've already built your products before you create discounts.
• We recommend testing all discounts before they go public to ensure they work as intended.

This feature is not activated on all sites. If you're interested in setting up ecommerce on your site, please contact Saffire Support.

Spark location: Commerce > Discounts

Initial Setup |  Discount tab | Add-on tab | Qualifiers tab | Limits tab | Waive fees tab | Codes tab

Terminology & Concepts

1. Qualified Discount: This is a discount that is only applied once certain criteria has been met. For instance, a customer can only receive a discount after they have purchased a specific product/price type.
2. Add-on Product: This is a product that is comped when using a Discount Code during checkout. These products aren't given any dollar value for an exchange or refund. When you provide an Add-on to your customer when they apply a Discount, the will be prompted with the opportunity to add it to their cart for FREE.
3. Qualifier: A qualifier represents the conditions for when a discount can be applied to an order.

4. Limits: A limit provides you with the ability to set a maximum use for any particular discount. These include the options of:

   -Uses Per Code

   -Units Per Code

   -Subtotal Value Per Code

   -Subtotal Value (including all codes in the discount)

5. Waive Fees*: Choose which Fees you would like to waive as part of the discount. This will apply to ALL products on the order (not only the discounted products).

   *NOTE: You cannot choose to waive fees that are In-Price as these aren't visibly labeled to your customers. In all cases, In-Price Fees are treated as ticket Face Value for Discounting.

Discounts Dashboard

1. Add a new discount
2. View all discounts that need details reviewed
3. Select discounts to apply bulk actions
4. Apply bulk actions to discounts:
   1. Deactivate
   2. Activate
   3. Delete
   4. Change Expiration date
5. Filter by active, inactive, or all.
6. Discount name
7. Start date and expiration date
8. Number of unique codes on each discount
9. Export discount data

Adding a New Discount

1. Select the Discount Type (for information on BOGO discounts, visit our BOGO discount article)
2. Add a Discount Name
3. Enter Valid Dates and Times for you discount
4. Write a Description in cart so that your customers know what they are receiving as part of applying this discount.
5. Select Save in the top right.

Discount Reporting

After setting up a discount, you may want to check to see how many times it was utilized or the totals that were discounted. To do this, you can export details directly from the Discounts Dashboard, creating an Excel spreadsheet for download.

The download includes:

• Discount Name
• Start Date
• Expiration Date
• Number of Codes
• Number of Codes Used
• Number of Total Code Uses
• Discounted Subtotal
• Waived Fees
• Add-Ons
• Discounted Total

Discount information can also be seen on the Transactions Report (Commerce > Reporting > Purchases) by running an Export Detail action.

Discount information on this export includes

• Discounted Subtotal (column X)
• Whether the product was the result of an Discount Add-on (column AZ)
• Discount Name (column BA)
• Discount Code used (column BB).

Note that the image below has hidden columns along the vertical red line to allow all discount fields to show on one screen.

Possibilities

Here are some ways we've seen the discounts used creatively to accommodate specific situations.

Group Discounts with Strict Limits

If you want to offer a group discount but prevent code sharing, you will need to have an individual code for each user, and a one use per code limit. You can use the code generator to create a unique code to share with each member of the group, but to make it even easier, you can upload a spreadsheet of the user's email addresses into the codes tab. This way, each user can enter their email address directly into the discount field at checkout.  

Sharing Code on Tickets Page

If you want to provide a discount to all purchasers, but have not sent it out via marketing materials, you can share the discount code directly on your Tickets page. Add text to the page with the Text/Gallery module or add a marketing image with the Image module.

You can also add the discount information via a header banner across the top of your page.

Do you have an idea for a discount you'd like to implement but you're not sure if it can be done? Contact Saffire support, we'll be happy to help!

Next Step: Discount Tab