Site Settings - Friendly URLs

Use Friendly URLs to create a shorter address for any page on your site. These are simply 'pointers' the server uses to find the actual URL. Friendly URLs are great for pointing visitors to a specific page when advertising on posters, flyers, radio ads, TV ads, and press releases.

NOTE: Unfortunately, we're unable to use Saffire's Friendly URLs on Facebook. It's due to the tracking parameters which Facebook adds to the address. This may impact other social platforms as well. Be sure to do some testing before launching any marketing based around Friendly URLs! A better solution may be using UTM codes.

Spark locaton: Tools > Site Settings > Friendly URLs


  • Use the Search box if you already have a long list of URLs and need to find one to edit or deactivate
  • Hover over the pencil to Edit or Deactivate a URL

Add New Friendly URL

URL ending - add a backslash [ / ] and the text of your choice to identify the page. It doesn't need the full URL - just the 'friendly' part. Example: /text-here

Original URL - this is the URL you want the friendly URL to link to. This one does need to be the full URL. Example: www.yourdomain.com/p/about-us/staff

Note: You can't have a Friendly URL and a Redirect referencing the same page.

Still need help? Contact Us Contact Us