Event & Business categories allow you to add categories to organize your Event Pages & Business listings so it's easier for visitors to find the event or business they're searching for.
Spark location: Pages > (scroll to Events) > Event Categories
Click on the + icon to expand the event categories list. You will see all event categories listed here as well as be able to "Add a New Category" at the bottom of the list (you can also hover over Event Categories in order to add a new category).
You will also see all the events that are listed in each category to the right of the event category name. If you click on the events, you can edit the Event page.
If you want to edit an event category, hover over the name and select Edit. You will have options to change the name, show the category on your site, remove subcategories, and even be able to add text/images/video above your events for that category.
You can add subcategories by hovering over the event category.
Business Categories are setup the same way as Event Categories except they are located under the Business navigation item at the bottom of Pages.