Site Settings - Site Info

This tab is where you set homepage information for search engine optimization (SEO). You can do the same on individual dynamic, event, and business pages. Click here for more details.

Spark location: 

Tools > Site Settings > Site Info

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Page Title should be descriptive, concise and specific to the homepage of your site.

Search Engine Keywords can be individual words or phrases, separated by commas, totaling 225 characters or less.

Search Engine Description also needs to be concise. Keep it less than 160 characters. This is what will appear in search results when the searched for phrase is contained in the description.