AV Payments

AV Payments is AudienceView's payment processing service for live event organizations, including fairs, festivals, venues and performing arts groups. It works directly with the Saffire ticketing and website platform. It brings payment processing, fraud protection, reporting and support together in one place. This article explains what AV Payments is, how it fits with your payment setup and the benefits it offers.

What AV Payments includes

  • Payment processing for online, box office and on-site sales, built to handle high-volume on-sales
  • Fraud protection powered by LexisNexis® ThreatMetrix® to help stop fraudulent purchases and reduce chargebacks
  • Reporting and statements, including dashboards, transaction history, deposits and reconciliation details
  • Digital wallet options such as Apple Pay and Google Pay, where available
  • Support for your existing card readers, with no new hardware needed
  • Billing and support from AudienceView, a team that already knows your ticketing operations

How AV Payments fits with your payment setup

Two services are involved in every card transaction:

  • The gateway securely sends card details from the point of sale (your online store or card reader) to the processor.
  • The processor authorizes the transaction with the card networks and banks, then settles the funds into your account.

AV Payments is the processor. Saffire still uses the Magensa and Clover gateways to send transactions securely. The difference for you is that you don't have to manage a gateway portal. AudienceView handles the gateway connection, so you have no separate gateway account, login or settings to maintain.

Your card readers work with AV Payments

The Magensa and Clover gateways stay in place, so the card readers you already use keep working with AV Payments. You don't need to buy new hardware or retrain staff on new devices.

From purchase to payout
  1. A buyer starts checkout online, at the box office or on-site.
  2. Fraud and security checks review the transaction.
  3. AV Payments processes the payment.
  4. Funds move through settlement to your organization.
  5. Your team sees the transaction details in reporting and statements.
  6. AudienceView support helps with any payment question along the way.

Benefits of AV Payments

Lower total cost of processing

What you pay for card processing goes beyond the advertised rate. Processing fees, gateway fees, compliance costs, chargebacks and other line items all add to your total cost. AudienceView handles more than $3 billion in transactions each year. That scale gives clients access to competitive rates and payments expertise that can be hard for one organization to get by negotiating alone.

Faster access to funds

AV Payments is designed to move money from purchase to deposit more smoothly. It also gives you a clearer view of your revenue at each stage between transaction and settlement.

Clear reporting and simpler reconciliation

Finance and operations teams get easy access to payment activity, transaction history, deposits and statements. That makes it simpler to understand your costs, reconcile your accounts and manage cash flow.

Less to manage

Managing separate processors, gateway portals, fraud tools and support contacts takes time away from your events. With AV Payments, processing, fraud protection, reporting and support are handled through AudienceView, so you have one team to contact with any payment question.

A faster checkout for your customers

AV Payments supports digital wallets such as Apple Pay and Google Pay, where available. Your customers can check out faster and more conveniently, which helps cut down on abandoned purchases.

Fraud protection with ThreatMetrix

Fraudulent purchases and chargebacks cost time and money. AV Payments includes fraud prevention powered by LexisNexis® ThreatMetrix®, a fraud detection and risk management tool used by organizations around the world.

How it works

ThreatMetrix checks each transaction for risk in real time, before the purchase is completed and before tickets are issued. It uses signals such as:

  • Device fingerprinting: recognizes the device being used to make the purchase.
  • Geolocation and IP detection: flags purchases from unexpected or high-risk locations.
  • Velocity checks: spots unusual numbers of purchases in a short period.
  • Rules and lists: compares purchases with positive and negative databases of known good and known fraudulent activity.

Those signals are compared with a large network of data shared across many industries. A transaction identified as high risk can be blocked before it goes through, while genuine buyers check out as usual.

Additional layers of security

AV Payments also uses other security measures, such as bot protection, tokenization and 3D Secure (3DS) cardholder authentication. These help protect card data and catch suspicious activity early.

Why it matters

  • Fewer fraudulent orders and chargebacks: suspicious purchases are stopped before they turn into lost revenue.
  • A smooth experience for real customers: legitimate buyers aren't slowed down by extra steps.
  • Protection that keeps learning: the fraud models improve as new fraud patterns appear.
  • No separate vendor to manage: fraud protection is included in AV Payments and supported by AudienceView.

[Confirm which ThreatMetrix features Saffire customers can use, such as block and allow lists, custom rules or chargeback reviews, and add them here.]

Frequently asked questions

Is AV Payments a payment gateway? No. AV Payments is a payment processor. Saffire still uses the Magensa and Clover gateways, but AudienceView manages them, so you don't need to maintain a gateway portal.

Will my current card readers work with AV Payments? Yes. The card readers you already use with Saffire work with AV Payments.

Does AV Payments support in-person payments? Yes. AV Payments handles box office and on-site sales as well as online sales, so all of your transactions are processed in one place.

Does AV Payments support Apple Pay and Google Pay? Yes, where available.

Does AV Payments include fraud protection? Yes. Fraud prevention powered by ThreatMetrix checks transactions in real time and can block high-risk purchases before they are completed.

Who do I contact for help with AV Payments? Saffire Support handles AV Payments questions, including transactions, reporting, card readers and setup. See the contact details below.

How do I know if AV Payments is a good fit for my organization? AudienceView offers a free rate review. The team will look at your current processing statements and compare your setup with AV Payments, including rates, fees, reporting, support and how much work your current setup takes.

Learn more

For questions about AV Payments or to request a free rate review, contact Saffire Support at [support email / phone / help center link].